Start Consumer behaviour of online dating

Consumer behaviour of online dating

Consider also that different products (or sets of products) in your overall range might produce different financial results through the same channels; for example, bulky/heavy items are often best sold through a store/outlet, while you may be able to charge a price premium for a high-value, easily deliverable item through your website in exchange for the convenience of this channel.

It’s a slow process, but it leaves you in a much better position than someone who jumps into a bunch of channels all at once.

When thinking about omnichannel strategy, try to think of it as scripting the customer’s purchase story.

Customers may have come to the site and then they saw retargeting ads, then they may have even seen your product referenced in an article online, and finally came back to the site again and purchased.

The most important thing is to match the message across all the channels and present a unique and consistent image to your customers.