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(Reuters) - IAC/Inter Active Corp reported a higher-than-expected quarterly profit as subscription revenue rose from its dating websites and the company said user response to the paid version of its Tinder dating app was better than it had anticipated.

Shares of the company, whose chairman is media mogul Barry Diller, rose about 2 percent in extended trading on Tuesday.

Some sites are completely free and depend on advertising for revenue.

Others utilize the freemium revenue model, offering free registration and use, with optional, paid, premium services.

IAC, which also owns video sharing service Vimeo and education service Princeton Review, said it launched ‘Tinder Plus’ in March.

“Payment and renewal rates (for Tinder) came in solidly against expectations,” said Greg Blatt, the chairman of IAC’s Match group, which includes websites such as and Our and also the Princeton Review.

Online dating (or Internet dating) is a system that enables strangers to find and introduce themselves to new personal connections over the Internet, usually with the goal of developing personal, romantic, or sexual relationships.

An online dating service is a company that provides specific mechanisms (generally websites or applications) for online dating through the use of Internet-connected personal computers or mobile devices.

Still others rely solely on paid membership subscriptions.

Opinions and usage of online dating services also differ widely.

IAC’s shares were trading at $72.80 after the bell.