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Dallas Cowboy followers — the single adult ones anyway — who visit by mistake might still benefit, according to Cleveland.

“Considering that the website actually serves the interest of gay and straight people, maybe they’ll take action,” he said.

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Since acquiring the domain name, the group has worked together to form a plan and the direction is finally taking shape. About City Advertising Delray Beach, Florida based City Advertising is the ad agency for small businesses. About Group, LLC Founded in 2007 with the acquisition of by a team of entrepreneurs.

Google and Facebook both show growing trends in this niche segment and with the recent consolidation in the online dating industry, there is tremendous opportunity to grow this portal. By leveraging their in depth knowledge of the advertising industry, the internet and operating a small business, City Advertising has developed a program that assists the more than 16 million small business owners in the country with their advertising needs. With over 30,000 visitors per month, will fastly become the #1 dating website for cowboys online.

Cleveland still scratches his head over the Dallas Cowboys turning over the Internet address five years ago.

“Any organization that doesn’t own the best-suited dot-com for the organization has missed the boat,” he said.

However, the team bid $275,000 for at a domain name auction in 2007, Deadspin reported, citing Domain Name News.

Then the organization reneged on the deal, thinking it bid $275, the trade publication wrote.

Gay dating is a primary target for this website however, we will also serve the needs of straight daters as well,” said Darren Cleveland, President/CEO of City Advertising whom is part of the owners group.